One of the first tasks I was asigned with while I worked at 2keer.nl was to improve the branding of the company. From the original idea ‘nieuwe degelijkheid’, which is a form of new decency, I was instructed to create a bold and strong brand which would make us stand out more in the crowd. I tried to implement the form of our custom desks in the office into the logo combined with the slogan ‘Maak kennis met ons bureau’, which stands for the outspoken ‘Be introduced with our office’. Accompanied with custom small wooden desks my bosses went out to clients. I created the entire branding, stationary and made various pictures of our desks to accompany the style.
September 22, 2012